I've spent a good part of the last two weeks watching the Olympics. It's been a terrific study in how to reach millions of people: high drama, great production values, lots of various platforms.
But what about the person who has a huge idea but a small budget? How do they get heard?
Lately, I've been giving a fair amount of thought to this and a concept I'll call Microcasting. Too many people measure success by audience size, views and retweets, but what if you took a different approach and delivered your content to just your most passionate audience, however small? Kevin Kelly says you need only 1,000 True Fans to be successful, so what if your strategy was less about ‘broadcast' and more about ‘microcast' to tap into your niche audience to effect change?
To that end, I was lucky enough to be invited to be part of a potential panel for SXSW with Hanson Hosein, Gillian Sheldon, and Liv Faris to discuss just this. Our session is called Microcast: The Future of Fan Engagement, and will outline a step-by-step approach to real ROI for brands and causes, and discuss actionable ways of making a powerful impact even with shrinking budgets and ever-changing algorithms. Our belief is that by thinking about the ‘small game’, you can really set yourself apart on the path to true audience engagement and growth.
Want to help get us into SXSW? Give us an upvote at: http://panelpicker.sxsw.com/vote/67954
Even if you don't have access to Michael Phelps before he leaps into the history books again - you can make a big difference here. Thanks for your time.